Getting Your Reader's Attention With Pull Quotes

What Pull Quotes Are

Pull quotes are simply key quotes from your text that are pulled out to stand alone.

Advantages of Pull Quotes

• They summarize your message for the casual reader.
• They reinforce important concepts.
• They can be used to break up large text blocks, making them easier to read.
• They add style!

How to Create Pull Quotes

Select key phrases from your document and repeat them with highlighting at various locations.

If you use multiple pull quotes, keep them in order to preserve your message.

If you use one pull quote, try combining two or more phrases into one.

Double-check your effort by reading the title, headings and pull quotes alone. Do they make your point for the casual reader?