Using Keywords to Enable Searches

Select Your Keywords

Choose your keywords before you write.

Test your keywords in search engines to find documents like yours.

Make a list of your keywords for reference. Then, change words in your document to match them after writing.

Place Keywords in Your Document

Use them as early as possible.

Use them as often as possible by:

• including them in headings
• using them instead of pronouns.

Edit Your HTML Code

Fill in the HTML Title.

Fill in the META Description and Keyword tags.

Promote Your Site

Visit the popular search engines and follow their procedures to add your URL.

Use a search engine registration service.

Ask colleagues to link to your site (and offer to link to theirs as well).