Characteristics of the e-Reader

• Topic directed
• In a hurry
  
• Wants it now
  
• Cramped for space
  

How to Serve the e-Reader

• Provide an appetizer
• Make it fast
• Serve it buffet style
  
• Provide a version to go

Test Your Results

• Read your HTML Title and META Description tag. Do they invite the reader to click for more?
• Read your title, headings, bullet points and pull quotes. Do they convey your message without the body text?
• Look at the length of your document in relation to the topic covered. Is it too little, too much or just enough?
• Slim down your message by deleting anything you don't need, like topic sentences that repeat headings or descriptions of graphics that are self-explanatory.

A La Carte Recipes

For Files

• Cover one concept per file.
• Link related files to provide a more complex message.
• If you use frames, provide a downloadable or printer-friendly version. (Also, provide a non-frames version that can be cataloged by search engines.)

For Headings and Text

• Create an outline with headings.
• Add more detail with bullet points and pull quotes.
• Use keywords to reinforce key concepts.
• Cover details and references in sidebars.

For Graphics

• If a picture is worth a thousand words, use it and forget the words.
• Use GIF's instead of JPG's whenever possible.